Your Instagram DMs, answered before the window shuts.

adoh.ai answers Instagram messages and comments for Australian local businesses, turns "comment PRICES" into a real conversation, and does it without breaking a single one of Meta's rules.

A phone showing an Instagram message thread, resting beside a coffee on a café table.
Replied in 2 minutes 22 hours of window to spare

What lands in an Instagram inbox all day

Your Agent answers from what you have told it about your business, and hands over anything it does not know.

Direct messages

Hours, prices, availability

hey are you open tomorrow and do you take walk-ins?

Instagram message

Comments on posts

Answered in public, in your voice

how much for the balayage 😍

Instagram comment

Comment-to-DM

A keyword becomes a conversation

MENU

Automation

Comments on your ads

The ones nobody checks

do you deliver to Brunswick?

Ad comment

The rule that quietly costs you customers

Meta gives a business 24 hours from the customer's last message to reply. After that the platform refuses to deliver, and there is no appeal and no workaround — the message tags that used to extend it were removed in April 2026.

A countdown on every thread

Each conversation shows how long is left. When a draft is still waiting and the window is closing, you get told — because an approved reply that arrives too late is the same as no reply.

One private reply per comment

Instagram allows exactly one private message in response to a comment, within 7 days. Spend it badly and it is gone. Your Agent sends plain text that always arrives, rather than a button Instagram may refuse.

It says it is a machine

Meta requires an automated assistant to disclose itself in private messages, so the first reply does. In public comments your Agent speaks as your business, which is what Meta expects there.

Read: what the 24-hour rule means for a small business

The honest answer

"Follow me and comment PRICES to get the link"

You have seen that caption a hundred times, and plenty of tools will write it for you. Meta's spam policy forbids making a reply conditional on a follow. Your Agent builds the automation and leaves the follow out.

The keyword part is fine

"Comment MENU and I'll send it over" is an ordinary automation. Someone comments, your Agent replies publicly and sends the private message, all within seconds.

The follow part is not

Requiring a follow to receive something is gating, and it is against Meta's Spam community standard. The risk lands on your account, not on the tool that suggested it.

You still see everyone

Every comment that matched, every message that went out, and every one that did not — with the reason. Nothing happens on your account that you cannot see afterwards.

Instagram questions

Something else on your mind? Email hello@adoh.ai and a person will reply.

Yes — a professional account, business or creator, set to public. Instagram only sends comment notifications for public professional accounts, so a private account cannot be answered automatically by anyone. Switching over takes about a minute in the Instagram app and is free.

Never miss the 24-hour window again.

A$99 per location, per month. Fourteen days free. Connect Instagram and your Agent is answering in about 15 minutes.