Blog
Answering customers, reviews and comments
Practical guides for Australian local businesses: what to say to a review, what the platforms actually allow, and what it costs to leave a message unanswered.
Does replying to comments get your post seen by more people?
Replying doesn't flip a switch in the algorithm. Here's what the ranking systems actually do, where a reply genuinely earns you reach, and where it does nothing.
complianceAHPRA and patient reviews: what practices can and can't do
The testimonial rule explained properly — what counts as a testimonial, whether you may reply to a Google review, and what you must do about reviews on your own page.
messagingComment-to-DM without follow-gating: what Meta actually allows
"Comment MENU and follow us for the link" breaches Meta's spam policy. Here's the rule, why the tactic underperforms anyway, and how to run comment-to-DM properly.
growthWhat one missed after-hours enquiry actually costs you
No industry statistics, no vendor surveys. Four numbers you already know, and the arithmetic that tells you whether answering after hours is worth paying for.
reviewsCan you get a Google review removed in Australia?
Which reviews Google will actually take down, how to report one, and what to do when it refuses — which is most of the time.
messagingThe 24-hour rule: why you can't reply to that Instagram message
Instagram, Facebook and WhatsApp all close the door 24 hours after a customer's last message. What the windows are, why replies fail, and what to do when one shuts.
reviewsHow to reply to a bad Google review, with examples
What to actually write when a review stings — four worked examples for Australian businesses, and the three things never to put in a public reply.