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      <description>Replying doesn&apos;t flip a switch in the algorithm. Here&apos;s what the ranking systems actually do, where a reply genuinely earns you reach, and where it does nothing.</description>
      <pubDate>Mon, 21 Sep 2026 12:00:00 GMT</pubDate>
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      <title>AHPRA and patient reviews: what practices can and can&apos;t do</title>
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      <description>The testimonial rule explained properly — what counts as a testimonial, whether you may reply to a Google review, and what you must do about reviews on your own page.</description>
      <pubDate>Fri, 18 Sep 2026 12:00:00 GMT</pubDate>
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      <description>&quot;Comment MENU and follow us for the link&quot; breaches Meta&apos;s spam policy. Here&apos;s the rule, why the tactic underperforms anyway, and how to run comment-to-DM properly.</description>
      <pubDate>Fri, 18 Sep 2026 12:00:00 GMT</pubDate>
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      <title>What one missed after-hours enquiry actually costs you</title>
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      <description>No industry statistics, no vendor surveys. Four numbers you already know, and the arithmetic that tells you whether answering after hours is worth paying for.</description>
      <pubDate>Fri, 18 Sep 2026 12:00:00 GMT</pubDate>
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      <title>Can you get a Google review removed in Australia?</title>
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      <description>Which reviews Google will actually take down, how to report one, and what to do when it refuses — which is most of the time.</description>
      <pubDate>Fri, 18 Sep 2026 12:00:00 GMT</pubDate>
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      <title>The 24-hour rule: why you can&apos;t reply to that Instagram message</title>
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      <description>Instagram, Facebook and WhatsApp all close the door 24 hours after a customer&apos;s last message. What the windows are, why replies fail, and what to do when one shuts.</description>
      <pubDate>Fri, 18 Sep 2026 12:00:00 GMT</pubDate>
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      <title>How to reply to a bad Google review, with examples</title>
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      <description>What to actually write when a review stings — four worked examples for Australian businesses, and the three things never to put in a public reply.</description>
      <pubDate>Fri, 18 Sep 2026 12:00:00 GMT</pubDate>
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